![]() ![]() Awarenessįirst, there’s the task of building up brand or product awareness. Let’s go through what each phase can look like with examples. There is no clear-cut answer that will yield great results for your company, but some ideas have worked for others. Source Applying AIDA to Your Marketing PlanĪpplying AIDA to your already set marketing plan is about finding what works best for your target audience. Retention: Keeping them coming back for more as a lifelong customer.Action: Getting the buyer to take action in the form of making a purchase.Desire: Encouraging the buyer to transition from the interest phase to wanting your product.Interest: Showcasing the benefits of your products or services to get buyers interested in your offer.Awareness: Getting your brand out in front of your target audience.What does AIDA stand for? Here’s the breakdown: Where you will hand hold the customer all the way through the sales funnel to increase trust and minimize a lead from going cold in the final stages. Think of the AIDA model as a roadmap you’ll use to guide your marketing plan. Specifically, how to go from getting their attention to a primed “ready-to-buy” potential customer. The AIDA marketing model focuses on the buyer’s journey through your sales funnel. ![]() By the end, you are most certain to leave with insight on the topic as well as some new ideas to take back to your marketing team. If this is your first time being introduced to AIDA, don’t worry we’re going to provide a run down. And while there are different marketing models that can be implemented successfully, the AIDA model is one that takes your customers into mind by focusing on the buyer’s journey. Throwing up advertising with no specific action plan will likely drain your budget long before it converts a customer. No longer are we living in the stone ages of marketing. ![]()
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